Made in Britain. After the Queen’s 60th Jubilee earlier this year and with the London Olympics just around the corner it seems 2012 has revived that old, wartime feeling of nationalism; of being proud for being British…
However, this is nothing new for British Menswear brand Private White V.C., which has centred its entire brand ethos on the luxury of being British for over a century. The company is named after its heroic founder Private Jack White V.C. of the King’s Own Royal Regiment, a man known for being a true English gentleman and courageous solider. After fighting for his country in WWI, Private Jack White returned to his Lancashire roots to start an apprenticeship in a textiles factory in Manchester; the factory in which he would establish his timeless brand.
Private White V.C. is, and always had been, inspired by British heritage and born out of devotion to British manufacturing. It is consequently no surprise to find that all Private White V.C. clothing has been manufactured in the same Manchester factory that White himself once worked, and is also all crafted using locally sourced materials from the surrounding mills. The company even boasts its own signature cloth that is made nearby at Mallalieus’s of Delph.
With years of design expertise and the largest archive of vintage garments in the UK, Private White V.C. is a celebration of British manufacturing and style. As we see evidenced in the stunning current collection designed by Nick Ashley that is clearly still influenced by Private Jack White’s military look. Private White V.C. continues to produce top quality garments that offer functionality as well as a sophisticated everyday style for the gentleman of 2012.